Curio Admin

Signed in as owner

Overview
🏠Dashboard
Channels
🏬Modern Trade
⚡Blinkit
🛒Amazon
🛍️Shopify
💼B2B
Factory
🏭Inventory7 critical
⚙️Production
🚚Dispatches & Invoices
Field ops
📅Attendance
📍Check-ins
📷Photos
Reports
💰Sales log
📊Monthly totals
📇Customer Ledger₹3.58Cr
Finance
📈Profitability
📘FY26 Audited FSFiled 15 Jul
📉Monthly P&LFY26
🏦Cash & Debt₹1.47Cr
📢Ads Performance3.44 ROAS Jul
💳Payments & Receivables₹21.7L
🧾GST & Compliance3 states
Manage
👥Employees15
👥Promoters
🏬Stores
🛍️Products
Communication
🔔Alerts sent
⚙️Settings

Dashboard

Data as of 6 Aug 2026 · UI prototype · Backend not yet wired
Check-ins today
—
Updates as promoters check in via the app
Units sold today
—
From today's entry-app submissions
Revenue today
—
From today's entry-app submissions
MT this month
—
Populates from store reports + promoter submissions
⚡ Blinkit this month
—
Populates from daily Blinkit entries
💼 B2B this year (real)
₹1.93Cr
81 customers · Kissansay + Lulu + 76 J&K
⚡ Blinkit this year (real)
₹1.38Cr
15 state entities · 42 invoices
🏬 MT this year (real)
…
Loading from Zoho invoices
Attendance today
—
Updates when promoters check in
Out of stock alerts
—
Flags from stock reports

Activity today

No activity yet today.
Check-ins, submissions and alerts will appear here in real time.

Needs your attention

No alerts right now.
Real-time alerts (stock, attendance, payments) appear here as your team submits data.

Check-ins today

Live from the app · Auto-updates
📭
No data yet
This section populates as data flows in via the entry apps.

Attendance

Each check-in = one attendance mark, GPS-verified
📭
No data yet
This section populates as data flows in via the entry apps.

Closing stock

Latest from each store · Auto-updated on submission
📭
No data yet
This section populates as data flows in via the entry apps.

Deliveries

Log every dispatch to a store · Promoter confirms receipt in app
📭
No data yet
This section populates as data flows in via the entry apps.

Shelf photos

Every submission includes a shelf photo · Proof of visit
📭
No data yet
This section populates as data flows in via the entry apps.

Sales log

Auto-computed from closing counts
📭
No data yet
This section populates as data flows in via the entry apps.

Monthly totals

Rankings and top SKUs
📭
No data yet
This section populates as data flows in via the entry apps.

Promoters

Manage your team
LS
Laxmi Sharma
+91 88261 38871 · lovelysharma882613@gmail.com · MB Saket, MB Kailash Colony
LV
Laxmi Verma
+91 89200 01057 · laxmiverma87800@gmail.com · MB Dwarka Sec 21, Aap Ka Bazar Sec 12, Aap Ka Bazar Sec 21
A
Anjali
+91 93113 10547 · ahanasharma0026@gmail.com · MB Arjun Marg, MB Cyberhub
3 promoters covering 7 stores. Remaining 12 modern-trade stores are office-entry only (store manager sends daily report, office team enters).

Stores

19 stores across 3 retail chains · Delhi & Gurgaon

🏬 Modern Bazaar 11 stores

CodeStoreCityPromoterStatus
MB001MB SaketDelhi
LS
Laxmi Sharma
Active
MB002MB Vasant ViharDelhiOffice-entered📨 Office entry
MB003MB Green ParkDelhiOffice-entered📨 Office entry
MB004MB New Friends ColonyDelhiOffice-entered📨 Office entry
MB005MB Kailash ColonyDelhi
LS
Laxmi Sharma
Active
MB006MB Dwarka Sec 21Delhi
LV
Laxmi Verma
Active
MB007MB Civil LinesDelhiOffice-entered📨 Office entry
MB008MB CyberhubGurgaon
A
Anjali
Active
MB009MB Arjun MargGurgaon
A
Anjali
Active
MB010MB SS PlazaGurgaonOffice-entered📨 Office entry
MB011MB World Mark Sector 65GurgaonOffice-entered📨 Office entry

🏬 Le Marche 6 stores

CodeStoreCityPromoterStatus
LM001LM ChattarpurDelhiOffice-entered📨 Office entry
LM002LM Promenade Vasant KunjDelhiOffice-entered📨 Office entry
LM003LM South Point MallGurgaonOffice-entered📨 Office entry
LM004LM Good EarthGurgaonOffice-entered📨 Office entry
LM005LM CameliasGurgaonOffice-entered📨 Office entry
LM006LM GalleriaGurgaonOffice-entered📨 Office entry

🏬 Aap Ka Bazar 2 stores

CodeStoreCityPromoterStatus
AB001Aap Ka Bazar Sec 21Gurgaon
LV
Laxmi Verma
Active
AB002Aap Ka Bazar Sec 12Gurgaon
LV
Laxmi Verma
Active
Data source mix: 7 stores covered by 3 promoters (📱 daily counts + attendance via app) · 12 stores report via office entry (📨 store manager sends sales, office team enters). You can convert any store to promoter mode by assigning one on the Promoters page. See for the daily entry queue.

Products

SKU list and pricing
CategoryProductSizeSKU CodeCOPOld MRP (pre-rollout)Current MRPTotal stock
🫒 Cold Pressed OilsWalnut Oil100 mlOIL-WO-100₹186₹1,200₹1,20086
Walnut Oil250 mlOIL-WO-250₹331₹3,000₹3,00042
Apricot Oil100 mlOIL-APO-100₹186₹1,200₹1,20074
Apricot Oil250 mlOIL-APO-250₹331₹3,000₹3,00035
Almond Oil100 mlOIL-ALO-100₹134₹1,155₹1,15598
Almond Oil250 mlOIL-ALO-250₹201₹2,800₹2,80051
Mustard Oil500 mlOIL-MO-500₹196₹430₹650 ↑142
🌰 Dry FruitsWalnuts250 gDRF-KW-250₹317₹700₹1,000 ↑128
Walnuts500 gDRF-KW-500₹587₹1,200₹1,800 ↑85
Walnuts1 kgDRF-KW-1000₹1,062₹2,300₹3,600 ↑40
Almond250 gDRF-KA-250₹350₹750₹1,000 ↑105
Almond500 gDRF-KA-500₹587₹1,300₹1,950 ↑70
Almond1 kgDRF-KA-1000₹1,062₹2,500₹3,600 ↑32
Apricot250 gDRF-LA-250₹287₹600₹950 ↑98
Apricot500 gDRF-LA-500₹462₹1,150₹1,550 ↑55
Apricot1 kgDRF-LA-1000₹812₹2,300₹2,700 ↑28
🌸 SaffronKashmir Saffron Mogra A+1 gSAF-MGA-1₹299₹545₹700156
Kashmir Saffron Mogra A+2 gSAF-MGA-2₹535₹1,100₹1,400 ↑76
🧈 GheeHimalayan Badri Cow Ghee250 mlGHE-HBG-250₹329₹800₹1,100 ↑142
Himalayan Badri Cow Ghee500 mlGHE-HBG-500₹541₹1,400₹1,800 ↑112
🍯 Artisanal HoneyMulti-Floral Honey250 gHON-MF-250₹171₹350₹550 ↑168
Multi-Floral Honey500 gHON-MF-500₹221₹650₹65098
Mono-Floral Borage250 gHON-BOR-250₹171₹375₹550 ↑122
Mono-Floral Borage500 gHON-BOR-500₹221₹750₹75062
Mono-Floral Sidr250 gHON-SID-250₹196₹700₹750 ↑88
Mono-Floral Sidr500 gHON-SID-500₹271₹1,400₹1,40044
Multifloral Black Forest250 gHON-BF-250₹196₹600₹650 ↑105
Multifloral Black Forest500 gHON-BF-500₹271₹1,100₹1,10058
🍵 Tea & InfusionsKashmir Qahwa150 gTEA-KQ-150₹238₹550₹650 ↑125
Zafrani Kehwa200 gTEA-ZK-200₹206₹550₹650 ↑108
Himalayan Chamomile Tea50 gTEA-HC-50₹188₹550₹650 ↑84
31 SKUs across 6 categories · Source: Profitability Analysis Curio.xlsx · New MRP is live — old MRP shown for historical reference only

Alerts sent

Messages sent to promoters via the app
📭
No data yet
This section populates as data flows in via the entry apps.

🏭 Factory Inventory

Himlahar Harvests Pvt Ltd · Total stock ₹32.77L (as of 17 Jul 2026)
Total stock in hand
₹32.77L
Raw + packaging + finished
Finished goods (ready to ship)
₹15.78L
1,552 units across 20 SKUs
Raw materials
₹10.29L
Oils · Nuts · Honey · Tea
Packaging inventory
₹8.86L
Labels · Boxes · Bottles · Caps
Finished — critical stock
7 SKUs
Chamomile 50g · Ladakh Apricot 500g · Kashmir Almond 500g
Zero-stock raw materials
4
Apricot Oil · Ghee · Saffron · Mono-Floral Borage
Zero-stock finished
3 SKUs
Walnut Oil 100/250 · Apricot Oil 250
Ready for production
12 SKUs
Raw + packaging both available

Finished goods · Ready to ship 20 SKUs · ₹15,78,015

From your 17 Jul stock statement. Red rows = zero or critically low. Amber = low but manageable. Green = healthy.

Category Product Size Units on hand Value (₹) Status
🫒 OilsAlmond Oil100 ml43₹49,665Healthy
Almond Oil250 ml44₹1,23,200Healthy
Walnut Oil100 ml0₹0OUT OF STOCK
Walnut Oil250 ml0₹0OUT OF STOCK
Apricot Oil100 ml13₹15,600Very low
Apricot Oil250 ml0₹0OUT OF STOCK
Mustard Oil500 ml268₹1,74,200Healthy
🌰 Dry FruitsKashmir Almonds 500g500 g5₹9,750Critical
Kashmir Walnuts 500g500 g41₹73,800Healthy
Ladakh Apricot 500g500 g3₹4,650Critical
🌸 SaffronKashmir Saffron1 g402₹2,81,400Healthy
Kashmir Saffron2 g5₹7,000Critical
🧈 GheeHimalayan Badri Cow Ghee500 ml87₹1,56,600Healthy
🍵 TeaKashmir Qahwa150 g8₹5,200Very low
Zafrani Kehwa200 g32₹20,800Healthy
Himalayan Chamomile Tea50 g1₹650CRITICAL — 1 unit
🍯 HoneyMulti-Floral Honey500 g76₹49,400Healthy
Mono Floral Borage500 g90₹67,500Healthy
Black Forest500 g104₹1,14,400Healthy
Sidr500 g303₹4,24,200Healthy
Total finished goods1,552 units₹15,78,015

🚨 Top production priorities — from real inventory

URGENT (out of stock and selling):
1. Chamomile Tea 50g — only 1 finished pack. Raw + box + cap all available. Pack today.
2. Ladakh Apricot 500g — 3 units. Apricots raw + box available. Production run needed.
3. Kashmir Almond 500g — 5 units. Almonds (A+ 10kg + B 168 pieces) + box available. Pack this week.
4. Kashmir Saffron 2g — 5 units. But 0g raw saffron — can't produce. Source saffron urgently.
5. Kashmir Qahwa 150g — 8 units. Raw + box available. Pack this week.

BLOCKED (raw material at zero):
🔹 Apricot Oil — 0 kg raw. Finished 100ml at 13 units, 250ml at 0. Order pressing soon.
🔹 Himalayan Badri Cow Ghee — 0 kg raw. Order milk supply.
🔹 Mono-Floral Borage Honey — 0 kg raw. Source barrel.
🔹 Kashmir Saffron Mogra A+ — 0 g raw. Source Mogra threads.
🔹 100ml glass bottles — 0 in stock. Blocks Walnut / Almond / Apricot Oil 100ml production even if raw material was available.

⚙️ Production

Batch log · What was produced and when
⚠️ DATA PENDING · Batch numbers and dates below are illustrative. Dheeraj will start entering real daily production via the Factory Entry app once the system goes live. Until then, treat these batches as sample UI only.
📭
No data yet
This section populates as data flows in via the entry apps.

🚚 Dispatches & Invoices

All shipments out of the factory · Every channel · With invoice archive
📭
No data yet
This section populates as data flows in via the entry apps.

📨 Store reports

For stores without a promoter · Office team enters daily sales from store-shared reports
📭
No data yet
This section populates as data flows in via the entry apps.

⚡ Blinkit

Quick commerce · 15 SKUs live · 85 cities · 2,873 darkstores (Aug 14 coverage) · H1 2026 sales loaded
YTD Total
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Peak month
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This month
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Growth
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🎯 Coverage snapshot · 14-Aug-2026 Source: SKU Live City & Darkstore Coverage

All 15 SKUs are now live on Blinkit — up from just 3 last month. 4 SKUs are still at Level 2 (only 3 cities each) and are the biggest expansion opportunity.

SKUs live
15 / 15
Full catalog on Blinkit
Cities live
85
Across 28 states/UTs
Total darkstore slots
2,873
Sum of all SKU × store combinations
Widest reach
SIDR Honey
73 cities · 340 darkstores

SKU coverage · by Level

SKULevelCitiesDarkstoresMRP
SIDR HoneyL473340₹1,400
Kashmir Almonds (Premium Mamra)L472318₹1,300
Kashmir Saffron MongraL451199₹545
Kashmir WalnutsL341293₹1,200
Cold Pressed Apricot OilL337246₹1,200
Cold Pressed Walnut OilL335212₹1,200
Wild Floral HoneyL334236₹650
Black Forest HoneyL332240₹1,100
Ladakh Apricots (Sun Dried)L331143₹1,150
Zafrani Kehwa Green TeaL328170₹550
Chamomile Herbal InfusionL326161₹550
Cow Ghee (Himalayan Badri)L2388₹1,400
Qahwa Green Tea (Saffron Spice)L2381₹550
Raw Monofloral HoneyL2380₹750
Cold Pressed Almond OilL2366₹1,155

Top cities · by total darkstore density

CityTotal DSSKUsBar
Bengaluru61915
Hyderabad30915
Chennai20615
Kolkata19210
Delhi18511
Ghaziabad (Noida/NCR)16311
Mumbai14411
Pune1278
Gurgaon10911
Ahmedabad8010
Jaipur6910
Lucknow5411
73 more cities with 1-46 darkstores each
💡 Reading the coverage: Bengaluru alone has 619 darkstore slots across all 15 SKUs — 6% of India's Blinkit universe. Top 5 cities (Bengaluru, Hyderabad, Chennai, Kolkata, Delhi) hold 1,511 slots = 53% of your reach. The 4 Level-2 SKUs (Cow Ghee, Qahwa Tea, Monofloral Honey, Almond Oil) are stuck in only Bengaluru/Hyderabad/Chennai — pushing these into Level 3 is the highest-leverage expansion request to Blinkit.

Blinkit monthly trajectory · Dec 2025 – Aug 2026 Real · from Upriver Tracker

Live from Sales_Blinkit_Monthly sheet. Refreshes on every dashboard load.

Metric Dec Jan Feb Mar Apr May Jun Jul Aug (7d)
Total Sales (₹)99,8101,39,4352,68,0652,47,8805,39,39011,28,7059,09,19510,09,5402,60,715
Total Units107149293250511986803818191
Net Sales44,7901,07,79187,1151,96,6652,59,8488,43,6059,09,19510,09,5402,41,930
Organic Sales84,36583,0652,11,6051,60,7403,81,1159,60,4756,80,1006,76,0852,25,115
Direct Ad Sales15,44556,37056,46087,1401,58,2751,68,2302,29,0953,33,45535,600
Total Ad Spend13,67734,66026,65369,4851,08,4071,11,9971,12,37996,96513,056
TACOS13.7%24.9%9.9%28.0%20.1%9.9%12.4%9.6%5.0%
ACOS88.6%61.5%47.2%79.7%68.5%66.6%49.1%29.1%36.7%
ROAS1.131.632.121.251.461.502.043.442.73
AOV9339369159921,0561,1451,1321,2341,365

Sales by product — Qty and Amount (₹) Table 1 · 15 products

Blinkit reports by product name (aggregated across pack sizes). Monthly columns + last 5 days on the right.

Product May June July MTD 11 Jul 12 Jul 13 Jul 14 Jul 15 Jul
QtyAmt QtyAmt QtyAmt QtyAmt QtyAmt QtyAmt QtyAmt QtyAmt
Black Forest Honey2527,5004650,6002628,60011,10044,40011,10022,20022,200
Cold Pressed Almond Oil4349,7101112,705910,395000011,1550000
Cold Pressed Apricot Oil2125,20044,80089,6000011,200000011,200
Cold Pressed Walnut Oil2324,2002833,6003238,40022,40056,00022,40044,80011,200
Cow Ghee (Himalayan Badri)3459,8001221,20058,60011,80011,400000000
Himalayan Chamomile Herbal Infusion5233,4004025,9002717,55021,30031,95000165031,950
Kashmir Almonds (Premium Mamra)161304,350116226,20061118,300611,70023,90059,75035,85047,800
Kashmir Qahwa Green Tea (Saffron Spice)5742,5002214,100106,5000021,30016500000
Kashmir Saffron Mongra (Pure Threads)225157,145229159,9907854,60096,30042,80021,40032,10085,600
Kashmir Walnuts90161,75081143,4004886,400610,80035,40059,00023,60023,600
Kashmir Zafrani Kehwa Green Tea (Saffron)5938,1503119,950127,70021,30016501650165000
Ladakh Apricots (Sun Dried)2535,7003755,9003554,00034,65023,10046,15046,20046,100
Raw Monofloral Honey (Single Origin)4936,7501712,75064,500000017500000
SIDR Honey7199,4005982,6003549,00045,60022,80045,6000034,200
Multi-Floral Honey (Raw Multi Flower)5133,1507045,5002415,600165021,30016500000
Grand Total 9861,128,705 803909,195 416509,745 3747,600 3236,200 2839,255 2026,050 2833,850

Business metrics Table 2 · Organic vs Ads, efficiency ratios

All the KPIs Blinkit tracks. Hover any metric name for the definition.

Metric May June July MTD 11 Jul 12 Jul 13 Jul 14 Jul 15 Jul
Net Sales843,605909,195509,74547,60036,20039,25526,05033,850
Net Orders6738034163732282028
Total Sales1,128,705909,195509,74547,60036,20039,25526,05033,850
Total Units9868034163732282028
Organic Sales960,475680,100366,39036,40029,75025,15518,50028,850
Organic Orders8386062982627181523
Review Sales285,1000000000
Review Orders3130000000
Ads Units1481971181151055
Direct Ad Sales168,230229,095143,35511,2006,45014,1007,5505,000
Total Ad Spend111,997112,37948,3223,3733,2233,1693,2223,152
TACOS9.9%12.4%9.5%7.1%8.9%8.1%12.4%9.3%
ACOS66.6%49.1%33.7%30.1%50.0%22.5%42.7%63.0%
Direct Sales ROAS1.502.042.973.322.004.452.341.59
ROI7.538.0910.5514.1111.2312.398.0910.74
Ads Contribution14.9%25.2%28.1%23.5%17.8%35.9%29.0%14.8%
AOV1,1451,1321,2251,2861,1311,4021,3031,209

🚨 Blinkit feeder warehouse inventory 6 SKUs OUT · Sales blocked

Stock we've shipped to Blinkit's 9 feeder warehouses, from where they replenish dark stores. When feeder = 0, dark stores can't restock, sales stop. Currently only 149 units total across 9 feeders — dangerously low.

SKU Faridabad Hyderabad H3 Jaipur J3 Kolkata K6 Mumbai M12 Kundli Lucknow L4 Nagpur N1 Noida N1 TOTAL Note
SIDR Honey0000000000 🩸Was biggest SKU · 46 cities affected
Cold Pressed Apricot Oil0000000000 🩸Raw material also at 0 kg
Cold Pressed Walnut Oil0000000000 🩸Raw walnut oil only 4 kg
Himalayan Chamomile Tea0000000000 🩸Factory has only 1 finished pack
Kashmir Zafrani Kehwa Green Tea0000000000 🩸
Ladakh Apricots (Sun Dried)0000000000 🩸Factory has 3 finished packs
Kashmir Walnuts—3———————3Change to 15 (Hyderabad)
Raw Monofloral Honey————3————3
Kashmir Qahwa Green Tea————4————4
Cold Pressed Almond Oil————5————5
Black Forest Honey———4—2———6Below 10-15 threshold
Cow Ghee (Himalayan Badri)———242—2212Factory raw ghee at 0 kg
Kashmir Almonds (Premium Mamra)——8———43—15
Wild Floral Honey6——2—232217
Kashmir Saffron Mongra108155851213884Best distributed · Note: "Increase to 20"
GRAND TOTAL 161123132411192012 149 Total across 9 feeders
🩸 Immediate crisis — SIDR Honey at zero across all 9 feeders. This was your biggest Blinkit SKU (46 cities · 348 dark-store instances). Every day at zero = lost sales in ~46 cities. Push emergency dispatch to feeders THIS WEEK. Even 5-10 units per feeder buys time while you scale production.
⚠️ 5 more SKUs at feeder-zero — Apricot Oil, Walnut Oil, Chamomile, Zafrani, Ladakh Apricots. Of these, factory has some finished stock for Chamomile (1) and Ladakh Apricots (3) but not enough. Rest need production runs — but Apricot Oil and Walnut Oil are blocked by zero raw material at factory too.

Live city coverage · Real data 48 cities · 2,993 store-SKU instances · 15 live SKUs

From your Blinkit availability export. Sales approximation distributes YTD ₹1.38Cr proportional to dark-store coverage. Bengaluru dominates with 15/15 SKUs live across 608 store-instances.

City Live SKUs Store × SKU instances Avg stores/SKU ~Sales YTD (est.) Share Trend
Bengaluru15/1560840.5₹28.0L20.3%↑ Strong
Hyderabad15/1531821.2₹14.6L10.6%↑ Strong
Chennai15/1521914.6₹10.1L7.3%↑ Strong
Delhi11/1521319.4₹9.8L7.1%↑ Strong
Pune10/1520920.9₹9.6L7.0%↑ Strong
Kolkata10/1518318.3₹8.4L6.1%↑ Strong
Ghaziabad11/1517015.5₹7.8L5.7%↑ Strong
Gurgaon11/1516214.7₹7.5L5.4%↑ Strong
Mumbai11/1514313.0₹6.6L4.8%↑ Strong
Ahmedabad9/1510711.9₹4.9L3.6%↑ Strong
Jaipur10/15666.6₹3.0L2.2%→ Growing
Indore9/15455.0₹2.1L1.5%→ Growing
Lucknow8/15405.0₹1.8L1.3%→ Growing
Faridabad11/15343.1₹1.6L1.1%→ Growing
Visakhapatnam10/15343.4₹1.6L1.1%→ Growing
Bhopal9/15333.7₹1.5L1.1%→ Growing
Nagpur9/15313.4₹1.4L1.0%→ Growing
Patna8/15313.9₹1.4L1.0%→ Growing
Agra11/15282.5₹1.3L0.9%→ Steady
Goa10/15282.8₹1.3L0.9%→ Steady
Dehradun9/15273.0₹1.2L0.9%→ Steady
Kanpur8/15253.1₹1.2L0.8%→ Steady
Nashik11/15222.0₹1.0L0.7%→ Steady
Ludhiana10/15202.0₹92K0.7%→ Steady
Raipur9/15202.2₹92K0.7%→ Steady
Haldwani9/15151.7₹69K0.5%→ Steady
Varanasi8/15141.8₹64K0.5%→ Steady
Meerut10/15131.3₹60K0.4%→ Steady
Ranchi9/15131.4₹60K0.4%→ Steady
Chandigarh9/15111.2₹51K0.4%→ Steady
Prayagraj7/15111.6₹51K0.4%→ Steady
Mysore10/15101.0₹46K0.3%→ Steady
Udaipur (Rajasthan)9/1591.0₹41K0.3%→ Steady
Jodhpur8/1581.0₹37K0.3%↓ Weak
Rajkot8/1581.0₹37K0.3%↓ Weak
Zirakpur8/1581.0₹37K0.3%↓ Weak
Rohtak8/1581.0₹37K0.3%↓ Weak
Jalandhar7/1571.0₹32K0.2%↓ Weak
Gorakhpur7/1571.0₹32K0.2%↓ Weak
Kharar7/1571.0₹32K0.2%↓ Weak
Panchkula6/1561.0₹28K0.2%↓ Weak
Mohali5/1551.0₹23K0.2%↓ Weak
Amritsar3/1551.7₹23K0.2%↓ Weak
Surat4/1541.0₹18K0.1%↓ Weak
Sonipat3/1531.0₹14K0.1%↓ Weak
Vadodara2/1521.0₹9K0.1%↓ Weak
Aligarh2/1521.0₹9K0.1%↓ Weak
Latur1/1511.0₹5K0.0%↓ Weak
TOTAL — 48 cities 15 unique SKUs 2,993 — ₹1.38Cr YTD 100%
Winning cities: Bengaluru is the flagship (all 15 SKUs · 608 store-instances · likely 20%+ of Blinkit revenue). Hyderabad, Chennai, Delhi solid #2-4. Push category expansion (add more SKUs) in Pune/Kolkata/Ghaziabad where you already have store coverage but fewer SKUs.
Weak coverage: Vadodara, Aligarh, Latur (1-2 store instances each). Either drop these to focus resources or add category depth if there's demand.

SKU × City coverage · Which of your 15 SKUs is live where L2 · L3 · L4 levels

L2 = pilot (3 cities) · L3 = broad rollout (30+ cities) · L4 = premium/selective. 4 SKUs are still limited-launch — opportunity to expand.

ProductMRPLevelCities liveTotal store instancesTop 3 cities
SIDR Honey₹1,400L346348Bengaluru (46) · Delhi (36) · Kolkata (33)
Kashmir Almonds (Premium Mamra)₹1,300L340304Bengaluru (46) · Kolkata (33) · Delhi (27)
Kashmir Walnuts₹1,200L341271Bengaluru (43) · Delhi (31) · Kolkata (30)
Cold Pressed Walnut Oil₹1,200L340263Bengaluru (44) · Pune (22) · Delhi (21)
Cold Pressed Apricot Oil₹1,200L341261Bengaluru (36) · Delhi (23) · Pune (22)
Kashmir Zafrani Kehwa Green Tea₹550L341253Bengaluru (32) · Pune (22) · Delhi (20)
Ladakh Apricots (Sun Dried)₹1,150L340252Bengaluru (35) · Hyderabad (22) · Pune (22)
Black Forest Honey₹1,100L333233Bengaluru (45) · Hyderabad (26) · Pune (22)
Wild Floral Honey (Raw Multi Flower)₹650L336215Bengaluru (46) · Pune (22) · Hyderabad (21)
Himalayan Chamomile Herbal Infusion₹550L314142Bengaluru (39) · Hyderabad (24) · Delhi (18)
Kashmir Saffron Mongra (Pure Threads)₹545L426125Bengaluru (23) · Pune (20) · Ghaziabad (14)
Cow Ghee (Himalayan Badri)₹1,400L2 · Pilot388Bengaluru (46) · Hyderabad (25) · Chennai (17)
Raw Monofloral Honey (Single Origin)₹750L2 · Pilot384Bengaluru (46) · Hyderabad (20) · Chennai (18)
Kashmir Qahwa Green Tea (Saffron Spice)₹550L2 · Pilot379Bengaluru (40) · Hyderabad (25) · Chennai (14)
Cold Pressed Almond Oil₹1,155L2 · Pilot375Bengaluru (41) · Hyderabad (20) · Chennai (14)
Growth opportunity: 4 SKUs still stuck at L2 (Cow Ghee, Raw Monofloral Honey, Kashmir Qahwa, Cold Pressed Almond Oil) — only in Bengaluru/Hyderabad/Chennai. Getting these to L3 status (30+ cities) is your biggest single unlock. Push Blinkit for wider approval.

What's working July MTD

Ladakh Apricots — most consistent daily performer (35 units MTD, ~5/day). Zero drop-off from June (37).
ROAS climbed from 1.50 → 2.97 across May-July. Ad spend down 57% but delivering ~85% of June's ad-driven revenue.
AOV up 8% (₹1,132 → ₹1,225) — customers buying bigger baskets even as order count fell.

Concerns July MTD

Kashmir Almonds crashed: ₹3.04L (May) → ₹2.26L (June) → ₹1.18L (MTD). Losing your best SKU.
Kashmir Saffron down 66% vs June revenue (₹1.60L → ₹0.55L). Track next 3 days closely.
ACOS spiked to 63% on 15 Jul — worst since May avg. Ads that day burned ₹3,152 for ₹5,000 ad-driven revenue.

⚠ What this page doesn't track

Blinkit reports sales, not remaining shelf stock. To know how many units are still at Blinkit warehouses, you'd need their separate stock report. Also: no per-dark-store or per-city split in the standard report — one national number. If you get city-level data separately, we can add another table below.

📡 Live from sheet — loading Sales_Amazon…

🛒 Amazon

E-commerce channel · FY27 YTD loaded (Apr–Aug 13, 2026) · 21 live ASINs · +326% YoY

🚀 FY27 YTD · Sales at ₹3.48L, up 326% YoY

FY27 YTD sales (Apr–Aug 13)
₹3.48L
212 units · 492 orders
Vs same period FY26
+326%
FY26 was ₹81,752 same 4.5mo
Best month
₹1.22L
May 2026 · 73 units
Worst month
₹22k
Jun 2026 · collapse from May · investigate
Month Sales Units Vs Last Year YoY % Trajectory
Apr 2026₹97,33163₹4,185+2,225%
May 2026₹1,21,90073₹15,280+697%
Jun 2026 ⚠️₹22,02011₹6,935+217%
Jul 2026₹56,31038₹29,737+89%
Aug 2026 (to 8/13)₹50,22927₹25,615+96%
FY27 YTD₹3,47,790212₹81,752+326%—
🔍 The June anomaly needs investigating. Sales dropped from ₹1.22L (May) to ₹22k (June) — 82% collapse. Possible causes: out-of-stock on top SKUs, listing suppression, ads paused, review bombing. Whatever it was — May recovery in July confirms it's fixable.

Top 12 ASINs by revenue · Trailing 30 days Business Report · Aug 13

Sessions, orders, and conversion rate per SKU. Watch the CVR column — anything under 2% on high-traffic listings signals a fixable listing problem.

SKU Product Sessions Units Revenue CVR Flag
LDAP-500Ladakh Apricots 500g6,206332₹3,64,5145.35%Hero SKU
KSAL-500Kashmir Sweet Almonds 500g4,236138₹1,77,1953.26%—
LDAP-1000Ladakh Apricots 1kg3,54381₹1,70,9992.29%—
KSWL-500Kashmir Walnut Kernels 500g2,834127₹1,44,3754.48%—
KSAL-1000Kashmir Sweet Almonds 1kg4,63651₹1,30,4001.10%Listing broken · fix
KSWL-1000Kashmir Walnut Kernels 1kg80730₹62,6053.72%—
HBCG-500Himalayan Badri Cow Ghee 500ml52325₹28,8374.78%Fix ad targeting
ALOIL-100Cold Pressed Almond Oil 100ml38318₹15,7024.70%—
APOIL-100Cold Wood Pressed Apricot Oil 100ml1678₹7,2004.79%—
KHQH-200Kashmiri Saffron Qahwa 200g9813₹6,72513.27%Hidden gem · boost traffic
WLHN-500Wild Himalayan Honey 500g18013₹6,4547.22%—
ALOIL-250Cold Pressed Almond Oil 250ml2053₹6,3001.46%Low CVR
—Top 12 subtotal23,818839₹11,21,3063.52%—
💡 Two SKU-level fixes with high ROI:
1. Kashmir Almonds 1kg (KSAL-1000) — 4,636 sessions but only 1.10% CVR. Amazon is sending you traffic but visitors aren't buying. Likely a price mismatch vs competitors or bad main image. Fix the listing → unlock ~₹5-8k/month more revenue.
2. Kashmiri Saffron Qahwa (KHQH-200) — 13.27% CVR is exceptional but only 98 sessions. This product converts like crazy; needs more traffic via Sponsored Products. Budget ₹2-3k/month here should double revenue.

📊 Amazon Sponsored Products · FY27 🟡 Weekly CSV refresh

Campaign-level spend, sales, orders, ACOS and ROAS for FY27 (Apr 1, 2026 onwards). Refreshes when you drop the latest Amazon Ads CSV.

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Campaign Impressions Clicks CTR Spend Sales Orders CVR ACOS ROAS Verdict
Waiting for first Amazon Ads CSV upload… Once loaded, this card refreshes automatically.
YTD Sales (Jan–Aug)
₹6.99L
488 units · 15,370 sessions
Peak month — January
₹2.33L
204 units · 33% of YTD
June collapse
₹22k
11 units all month · listing issue?
Zero-sale days
76 / 216
35% of days · Amazon is largely idle

Amazon monthly trajectory · Jan–Aug 2026 Real · from Sales & Orders report

Daily data aggregated to months. Sales, units, sessions and conversion.

Month Days Sales (₹) Units Sessions Conv % Trend
Jan 2026312,33,1282045,3783.79%Peak
Feb 20262890,030602,7812.16%↓ 61%
Mar 20263171,046352,1261.65%↓ 21%
Apr 20263097,331631,4474.35%↑ 37%
May 2026311,21,900732,0833.50%↑ 25%
Jun 20263022,020116121.80%↓ 82% 🩸
Jul 20263156,310388784.33%↑ 156% (from crash)
Aug 2026 (4 days)47,5504656.15%Early
YTD Total 216 6,99,315 488 15,370 3.18% —
🩸 June crash needs investigation. ₹1.22L (May) → ₹22k (Jun) = 82% drop in one month. Sessions fell from 2,083 → 612 (71%). Something suppressed your listings — Buy Box loss, review issue, listing takedown, or ad campaigns paused. Look at what changed on 31 May → 1 Jun.
⚠️ Amazon is only ₹87k/month average. Blinkit does ₹9L+/month. Amazon has 76 zero-sale days (35%). Either it's a small channel by design, or you're leaving money on the table. Best day this year was Jan 23 (₹20,405, 18 units) — that day's pattern is worth replicating.

Sales by ASIN — Latest Amazon Detail Page Sales & Traffic report 18 ASINs · Real data

One row per ASIN. Sessions = unique visitors to your product page. Buy Box % = share of pageviews where you had the featured offer. Conversion = units ÷ sessions. Sorted by revenue.

Product SKU Units Sales (₹) Sessions Buy Box % Conv %
Ladakh Apricots (Sun Dried)LDAP-5001471,66,1501,76499.4%8.3%
Kashmir Sweet AlmondsKSAL-5001011,31,1053,47695.6%2.9%
Kashmir Sweet Almonds (1kg)KSAL-1000451,15,8004,24498.3%1.1%
Ladakh Apricots (1kg)LDAP-10004189,5502,45399.8%1.7%
Kashmir Walnut KernelsKSWL-5006274,1401,25699.1%4.9%
Kashmir Walnut Kernels (1kg)KSWL-10001329,050333100.0%3.9%
Himalayan Badri Cow GheeHBCG-500910,64017099.5%5.3%
Cold Pressed Sweet Apricot OilAPOIL-10065,4007698.9%7.9%
Wild Himalayan Multi-Floral HoneyWLHN-50062,72051100.0%11.8%
Kashmiri Saffron QahwaKHQH-20073,57537100.0%18.9%
Cold Pressed Sweet Almond OilALOIL-10021,732218100.0%0.9%
Cold Pressed Mustard OilBMOIL-50014085198.2%2.0%
Himalayan Chamomile TeaHCT-60147531100.0%3.2%
Kashmiri Mongra Saffron (1g)KHSFM-1G170042100.0%2.4%
Kashmiri Mongra Saffron (2g)KHSFM-2G199039100.0%2.6%
Black Forest HoneyBFHN-50011,00012100.0%8.3%
SIDR HoneySDHN-50011,12043100.0%2.3%
Kashmir Walnut Kernels (250g)KSWL-25019001088.2%10.0%
Grand Total · 18 ASINs — 446 6,35,455 14,306 98.0% 3.12%
Conversion red flags: ALOIL-100 (Almond Oil) is burning 218 sessions at 0.92% conversion — worst on the page. Something's off with the listing (price? images? reviews?). KSAL-1000 has 4,244 sessions but only 1.06% conversion — the 1kg Kashmir Almonds page is under-monetising heavy traffic. KSWL-250 has 88% Buy Box vs 99%+ everywhere else — check for a competing seller.

🚨 Amazon FBA warehouse inventory 2 SKUs at zero · 2 more low

Stock at Amazon's fulfillment warehouses. When quantity = 0, ASIN goes "out of stock" and Amazon suppresses your listing from search. From Inventory Report dated 5 Aug 2026.

SKU · Product ASIN Price (₹) FBA Qty Status
CURGIFT-1 · Gift HamperB0FPBLXTT83,4000 🩸OUT OF STOCK
KSWL-250 · Kashmir Walnuts 250gB0GYJBL57L8750 🩸OUT OF STOCK · Buy Box already at 88%
KSWL-1000 · Kashmir Walnuts 1kgB0F41DL6392,7005CRITICAL LOW · ~1 week stock
KSAL-1000 · Kashmir Almonds 1kgB0F69TGFLZ3,10045LOW · 4,244 sessions/period draining fast
LDAP-1000 · Ladakh Apricots 1kgB0F3Z9LFJ42,800107Healthy
KHSFM-2G · Saffron 2gB0F69YZ7361,100199Healthy
KHSFM-1G · Saffron 1gB0F69Y25BY700197Healthy
KHSFM-4G · Saffron 4gB0FH35NCGX1,800200Healthy
KHSFM-6G · Saffron 6gB0FH37K1KM2,700200Healthy
ALOIL-250 · Almond Oil 250mlB0F4TRZGPW2,100195Healthy
APOIL-250 · Apricot Oil 250mlB0F4T4N2QQ2,250200Healthy
BMOIL-500 · Mustard Oil 500mlB0F4RRVRRT500193Healthy
WLOIL-250 · Walnut Oil 250mlB0F4SS8L852,250200Healthy
🩸 Immediate: 2 SKUs OUT. Gift Hamper (₹3,400 MRP) and Kashmir Walnuts 250g both at zero — Amazon suppressing these listings from search. Send FBA replenishment shipment today. Walnut 250g had 10 sessions this report anyway (low priority); Gift Hamper is a Q4 revenue leak.
⚠️ Watch: KSWL-1000 at 5 units, KSAL-1000 at 45. KSAL-1000 has 4,244 sessions per report period — even at 1% conversion, that burns 45 units in one period. Send restock within 3 days or you lose the biggest Almond ASIN.

Amazon rollup by product family Same 18 ASINs, aggregated across pack sizes

Roll-up so you can compare Amazon head-to-head with Blinkit's product-level view. Note some product families in the Blinkit range have zero Amazon sales this period.

Product family Units Sales (₹) Share
Ladakh Apricots (500g + 1kg)1882,55,70040.2%
Kashmir Almonds (500g + 1kg)1462,46,90538.9%
Kashmir Walnuts (250g + 500g + 1kg)761,04,09016.4%
Cow Ghee (Himalayan Badri)910,6401.7%
Cold Pressed Apricot Oil65,4000.9%
Kashmir Qahwa Green Tea73,5750.6%
Multi-Floral Honey62,7200.4%
Cold Pressed Almond Oil21,7320.3%
Kashmir Saffron Mongra (1g + 2g)21,6900.3%
SIDR Honey11,1200.2%
Black Forest Honey11,0000.2%
Himalayan Chamomile Tea14750.1%
Cold Pressed Mustard Oil14080.1%
Cold Pressed Walnut Oil000.0%
Kashmir Zafrani Kehwa Green Tea000.0%
Raw Monofloral Honey000.0%
Grand Total 4466,35,455100%

What's working Latest report

Nuts are 95% of Amazon revenue. Ladakh Apricots + Kashmir Almonds + Kashmir Walnuts = ₹6.07L of ₹6.35L. Amazon is a dry-fruit channel.
Kashmir Qahwa converts at 18.9% — highest on the page. 37 sessions, 7 buyers. If you can drive traffic here, it monetises.
Buy Box near-perfect at 98% across the top 6 SKUs. No competing seller problem to fix.

Concerns Latest report

KSAL-1000 is your traffic sink — 4,244 sessions, only 45 units, 1.06% conv. Compare to KSAL-500 (2.9%). Something on the 1kg listing is losing buyers — probably price.
3 core SKUs did zero on Amazon this period: Walnut Oil, Zafrani Kehwa, Raw Monofloral Honey. Blinkit sells all three. Either the listings are dead or the ASINs aren't live.
ALOIL-100 burning traffic — 218 sessions for 2 units. 0.92% conv. Check the listing (price, hero image, reviews).

Amazon report loaded · What's missing

Loaded your Detail Page Sales & Traffic by ASIN report — 18 ASINs, ₹6.35L, 446 units. To complete Amazon tracking, still need: Sales & Orders report by date (for month-over-month trend), Advertising report (for ROAS/ACOS/TACOS), Returns report, and Settlement/Payment reports (to reconcile the ₹4.2L Amazon owes you).

📡 Live from sheet — loading Sales_Shopify…

🛍️ Shopify D2C

Your own website · Real data from full Shopify export (Nov 2023 – Jul 2026)
🚨 Shopify D2C is essentially dead. FY27 (Apr–Jul 2026) has produced only 12 orders and ₹20,760 in revenue across 4 months. Peak was Jan-Feb 2024 (~₹5.5L/month). Long slow decline since. Business has migrated to Blinkit and Amazon for e-commerce. Either invest to revive Shopify or accept it as a customer-service-only channel.

📊 Paid Ads → Website Performance 🟢 Auto-syncing every 6 hours

Meta + Google ad spend joined against Shopify D2C revenue by month. Meta pulls from Graph API, Google pulls from Ads Script. Blended ROAS = Shopify revenue ÷ total ad spend. CAC = total spend ÷ Shopify orders.

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Month Meta spend Google spend Total ad spend Shopify orders Shopify revenue Blended ROAS CAC
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🚚 Shipment status · Shiprocket 🟢 Auto-syncing every 6 hours

Live shipment status for every Shopify order pushed through Shiprocket. Delivered% is the true fulfilment rate; RTO% is the biggest hidden cost driver (returns cost you shipping both ways + damaged stock).

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Month Total Delivered In-transit RTO Cancelled Pending Deliv % RTO % COD orders COD delivered COD RTO'd
Loading live shipment data from Shiprocket…
FY27 revenue (Apr–Jul)
₹20,760
12 orders · 10 units · essentially inactive
FY26 revenue (Apr 25 – Mar 26)
₹6.50L
415 orders · ~₹54k/month avg
Lifetime revenue
₹20.73L
1,351 orders across 33 months
Peak — Jan 2024
₹2.74L
185 orders · never repeated since

Shopify monthly trajectory · full lifetime Real · 33 months

The rise and fall. Business launched Nov 2023, peaked Jan-Feb 2024, then stepped down after that. FY27 shows near-total abandonment.

Month Orders Revenue (₹) AOV (₹) Bar
Nov 20231061,49,3581,409
Dec 20231632,34,2891,437
Jan 20241852,73,7801,480
Feb 20241622,79,0441,722
Mar 20245478,9541,462
Apr-Nov 2024: near-zero activity (46 orders, ₹1.05L total across 8 months)
Dec 20241422,61,6871,843
Jan 20251872,67,5101,431
Feb 202557,2461,449
Mar 2025911,38,6051,523
Apr 2025 → Jul 2026: declining pattern, average ~₹15k/month
May 20255674,1791,325
Aug 20255264,7461,245
Sep 20254456,0561,274
Apr 202634,4581,486
May 202647,6751,919
Jun 202624,1662,083
Jul 202634,4611,487
LIFETIME 1,351 20,72,609 1,534 —

Top products · Lifetime 1,351 orders

ProductUnitsRevenue
Himalayan Badri Cow Ghee — 500 ml1291,62,900
Kashmir Sweet Almonds — 500g6685,800
Himalayan Badri Cow Ghee — 1 Ltr3178,750
Kashmir Sweet Almonds — 1kg1438,140
Cold Pressed Sweet Almond Oil — 100ml2326,565
Raw Multifloral Honey — 500g127,800
Cold Pressed Mustard Oil — 500ml187,740
Kashmir Zafrani Kehwa — 250g73,850
Kashmir Qahwa — 200g63,500
Note: unit column is only populated for orders from Jan 2025 onwards — Shopify export doesn't backfill line items for older orders. Revenue is complete for all periods.

Top cities · Lifetime

CityOrdersRevenue
Mumbai701,29,560
Hyderabad4270,989
Ahmedabad3261,918
Bangalore3755,831
Ghaziabad1942,666
Gurgaon2539,218
North West Delhi3036,571
Patna2036,232
South West Delhi2335,381
Kolkata2634,018
Others (~250 cities)~1,027~10.30L

Payment methods · Lifetime

MethodOrdersShare
💵 Cash on Delivery1,08180%
💳 Easebuzz24918%
💳 PayU (Cards/UPI/NB)201%
80% COD is unusual for premium goods. COD orders have higher cancellation/return rates and delay cash. If you revive Shopify, prepaid discount campaigns could shift this mix and improve cash conversion.

Order status distribution

StatusCountShare
Paid72153%
Pending59744%
Voided302%
Refunded3<1%
44% "pending" is high — these are COD orders not yet delivered or paid. Some will fail. Historical pattern probably means ~15-20% will eventually void.

The Shopify decision

Shopify D2C generated ₹20.73L over 33 months. The last 4 months produced ₹20k. The channel is not dead by structure — organic search + returning customers still show up. It's dead by neglect — no ads, no email, no new content.

Three options:

1. Revive: ₹50k-₹1L/month of Meta/Google ads + email revival. Peak months hit ₹2.7L. If you get back to ₹1L/month at 33% margin, that's ₹4L profit/year vs ₹6-12L/year spend. Marginal.

2. Maintain minimum: Keep the store live, don't spend on ads. ₹15k/month organic revenue. Zero cost. Serves as brand credibility + repeat customer lifeline.

3. Shut down: Divert Shopify Plus subscription (~₹15k/month) to more Blinkit ads. Route curious customers to Amazon. Cleanest.

The current path — keeping it open but ignoring it — is the worst of all worlds. Pick one.

📡 Live from sheet — loading Sales_B2B…

💼 B2B

Corporate gifting · HORECA · Bulk orders · Custom packs at 80% of MRP
B2B is different from other channels: orders are one-off (not daily), volumes are large — bulk in 100 kg multiples (walnuts, almonds, apricots drums; ghee 15 kg tins; honey 25/50/100 kg drums; tea 50/100 kg sacks). Corporate gifting is a smaller secondary segment (hampers). Pricing is bespoke — typically 20% off retail equivalent, so you net ~80%.
📭
No data yet
This section populates as data flows in via the entry apps.

🏬 Modern Trade

Offline retail channel · 19 stores across 3 chains
⚠️ DATA PENDING · All numbers on this page are placeholders. Modern Trade daily sales for the 12 office-entry stores + the 3 promoter-assisted stores have not been loaded yet. Only the store & promoter assignments and Zoho invoice-level MT figures (via Customer Ledger) are real. Do not rely on the KPIs or tables below for decisions until data is entered.
📭
No data yet
This section populates as data flows in via the entry apps.

📇 Customer Ledger

Real data from Zoho · Dec 2025 – Jul 2026 YTD · Kashmir traders and Blinkit consolidated
Full YTD from Zoho Books — 114 customers, ₹3.44Cr net revenue. Blinkit & Kissansay together = 77% of business. 44 J&K/Kashmir traders form a real distribution network worth ₹23.3L. D2C individuals surprisingly meaningful at ₹13.6L across 41 buyers.

Monthly customer breakdown · Zoho Books Real May–Jul 2026

Invoiced sales (net of GST) by customer, by month. Blinkit invoices to different GSTINs per warehouse state — collapsed here into one Blinkit line per month.

Customer May 2026 Jun 2026 Jul 2026 3-month total
Blinkit (all 7–12 GSTINs)28,60,00005,35,14333,95,143
Kissansay Agtech Pvt Ltd08,11,02008,11,020
Landcraft Retail Pvt Ltd01,74,36501,74,365
New Modern Bazaar Dept Stores1,20,653054,6001,75,253
Pick N Choose Bengaluru16,2600016,260
The Jammu & Kashmir Bank Ltd4,762004,762
Hamiast Global Pvt Ltd4,270004,270
D2C small customers (7 total)009,3559,355
MONTH TOTAL30,05,9459,85,3855,99,09845,90,428
Blinkit cadence is lumpy — that's how Blink Commerce settlements work. In May they invoiced ₹28.6L across 12 GSTINs (AP, Haryana, KA, MH, Punjab, RJ, Telangana, UP, WB), then nothing in June, then ₹5.35L in July across 7 GSTINs. Cash flow forecasting needs a 2-month buffer around Blinkit receipts.
Note: April 2026 Zoho file appears to be a duplicate of July (same rows). Ask your accountant to re-export April separately.
Total invoiced YTD (net)
₹3.44Cr
114 unique customers · ~222 invoices
Blinkit YTD
₹1.37Cr
15 state GSTINs · 51 invoices
Kissansay YTD
₹1.28Cr
21 invoices · single customer
Concentration risk
77%
Blinkit + Kissansay combined

Channel split · YTD Real · 114 customers

ChannelCustomersInvoicesRevenueShare
⚡ Blinkit (15 state GSTINs)1551₹1,36,60,44839.7%
💼 Kissansay (B2B)121₹1,27,67,71837.1%
💼 J&K/Kashmir Traders (B2B network)4456₹23,26,0556.8%
💼 Lulu (B2B)13₹19,20,5005.6%
🛍️ D2C individuals4149₹13,61,1914.0%
🏬 MT Chains (AAP KA BAZAR, MB, Pick N Choose, Hamiast)527₹8,90,5232.6%
💼 Corporate B2B (3 Pvt Ltd)37₹7,79,0482.3%
🏬 Landcraft (MT)24₹5,91,3851.7%
🏛️ Government (DC Office Udhampur)11₹85,6360.2%
🏦 J&K Bank13₹13,343<0.1%
TOTAL YTD114222₹3,43,95,845100%
Two customers = 75% of business. Kissansay (₹1.34Cr) + Blinkit (₹1.38Cr) is your entire foundation. Diversification into MT chains and expanding the J&K trader network could reduce this exposure.

B2B customers deep-dive

76 J&K regional traders average ₹50K each — a large loyal distribution network in home region. Might be worth structuring as a formal distributor program.

B2B sub-segmentCustomersRevenue
Kissansay Agtech (single mega-customer)1₹1.34Cr
Lulu Hypermarket1₹20.2L
J&K regional traders76₹38.1L
Small corporate (Metamorphosis, Karamhans, J&K Bank, others)3₹43K
Total B2B81₹1.93Cr

Full customer list · 101 unique customers · YTD invoiced

Blinkit consolidated to one row (with all 15 state ledgers listed). Purple = B2B, amber = Blinkit, blue = MT, green = D2C.

# Customer Channel Invoices Pre-tax With GST
1⚡ BLINKIT — All state entities (consolidated) 15 state ledgers · Andhra Pradesh, Bihar, Haryana, KA, MH, National, Punjab, RJ, TN, Telangana, UP, WB⚡ Blinkit42₹13,125,305₹13,781,570
2Kissansay Agtech Private Limited💼 B2B21₹12,767,718₹13,428,155
3Lulu Hypermarket CL India💼 B2B3₹1,920,500₹2,016,525
4MLVC Innovations Pvt Ltd🏬 MT chain5₹746,905₹784,250
5NEW MODERN BAZAAR DEPARTMENTAL STORES PRIVATE LIMITED🏬 MT chain18₹736,150₹772,958
6FOOD SQUARE-LANDCRAFT RETAIL PRIVATE LIMITED🏬 MT chain6₹538,614₹565,545
7Udhampur Apple Store💼 B2B7₹290,715₹290,715
8Baba Ghulam Traders💼 B2B6₹247,771₹249,690
9NEW MODERN BAZAAR DEPARTMENTAL STORES PRIVATE LIMITED🏬 MT chain6₹232,460₹244,083
10LANDCRAFT RETAIL PRIVATE LIMITED🏬 MT chain1₹174,365₹183,083
11AAP KA BAZAR🏬 MT chain5₹133,960₹140,658
12Accounts Officer DC Office UDhampur💼 B2B1₹85,636₹89,918
13Poonch Heights💼 B2B2₹84,310₹84,310
14Dawar Mir💼 B2B4₹81,959₹82,080
15Tawi Fruit Mart💼 B2B2₹80,630₹80,630
16Trikuta Fruit Mart💼 B2B1₹49,200₹49,200
17Suchetgarh Orchard Hub💼 B2B1₹46,840₹46,840
18Rajouri Prime Mandi💼 B2B1₹46,710₹46,710
19Udhampur Mart💼 B2B1₹44,324₹46,540
20RS Pura Grain & Fruit💼 B2B1₹44,200₹46,410
21RS Pura Harvest💼 B2B1₹46,310₹46,310
22Chenab Valley Agents💼 B2B1₹46,230₹46,230
23Chenab Apple Valley💼 B2B1₹46,120₹46,120
24Gandhi Nagar Fruit Mart💼 B2B1₹45,910₹45,910
25Doda Hill Station💼 B2B1₹45,820₹45,820
26Basmati & Fruit Mart💼 B2B1₹45,780₹45,780
27Jammu South Traders💼 B2B1₹45,640₹45,640
28Baba Dev Traders💼 B2B1₹45,330₹45,330
29Udhampur Fresh Mart💼 B2B1₹45,190₹45,190
30Rajouri Prime Fruits💼 B2B1₹44,995₹44,995
31RS Pura Bulk Agents💼 B2B1₹44,890₹44,890
32Doda Highlands Orchards💼 B2B1₹44,620₹44,620
33Poonch Market Hub💼 B2B1₹44,440₹44,440
34Udhampur Mandi Shop💼 B2B1₹42,210₹44,320
35Mountain View Traders💼 B2B1₹44,050₹44,050
36Highway Fruit Point💼 B2B1₹43,870₹43,870
37Doda Wholesale Point💼 B2B1₹43,630₹43,630
38RS Pura Logistics💼 B2B1₹43,550₹43,550
39Devika Fruit Syndicate💼 B2B1₹43,440₹43,440
40Border Road Traders💼 B2B1₹43,210₹43,210
41Kishtwar-Doda Ram Dev Shop💼 B2B1₹41,095₹43,150
42Udhampur Fresh Line💼 B2B1₹43,110₹43,110
43Border Belt Fruit Agents💼 B2B1₹42,910₹42,910
44Poonch Apple House💼 B2B1₹42,750₹42,750
45Doda Peak Logistics💼 B2B1₹42,670₹42,670
46Shivalik Fruit Carriers💼 B2B1₹42,480₹42,480
47RS Pura Gold Agents💼 B2B1₹42,305₹42,305
48Jammu Fruit Agency💼 B2B1₹42,150₹42,150
49Udhampur Shivalik💼 B2B1₹42,010₹42,010
50Rajouri Hill Traders💼 B2B1₹41,940₹41,940
51Raghunath Bazaar Fruit💼 B2B1₹41,810₹41,810
52Mandi Fresh Agents💼 B2B1₹41,720₹41,720
53RS Pura Harvest Plus💼 B2B1₹41,660₹41,660
54Pir Panjal Apple Hub💼 B2B1₹41,560₹41,560
55Peer Panjal Traders💼 B2B1₹41,340₹41,340
56RS Pura Apple Traders💼 B2B1₹41,280₹41,280
57Doda Main Traders💼 B2B1₹41,220₹41,220
58Poonch Frontier Traders💼 B2B1₹41,110₹41,110
59Rajouri Peak Fruits💼 B2B1₹41,080₹41,080
60Baba Ghulam Shah Traders💼 B2B1₹40,930₹40,930
61Poonch Star Fruits💼 B2B1₹40,715₹40,715
62Frontier Apple Store💼 B2B1₹40,630₹40,630
63Rajouri Fruit King💼 B2B1₹40,470₹40,470
64Poonch Valley Fruit Co.💼 B2B1₹40,310₹40,310
65Borderland Poonch💼 B2B1₹40,220₹40,220
66Royal Jammu Apples💼 B2B1₹40,120₹40,120
67Rajouri City Agents💼 B2B1₹39,890₹39,890
68Rajouri Mandi Solutions💼 B2B1₹39,850₹39,850
69Jammu Central Mandi💼 B2B1₹37,867₹39,760
70Nideesh Store💼 B2B1₹39,520₹39,520
71Rajouri Garden Traders💼 B2B1₹37,571₹39,450
72Jammu North Traders💼 B2B1₹39,330₹39,330
73Peer Ki Gali Fruit Co.💼 B2B1₹39,260₹39,260
74Doda Valley Traders💼 B2B1₹39,225₹39,225
75Poonch Valley Agents💼 B2B1₹39,180₹39,180
76RS Pura Elite Traders💼 B2B1₹37,229₹39,090
77Shivalik Hills Fruit💼 B2B1₹38,920₹38,920
78Tawi River Traders💼 B2B1₹38,740₹38,740
79Doda Fruit Junction💼 B2B1₹38,650₹38,650
80Dogra Fruit Wholesale💼 B2B1₹38,590₹38,590
81New RS Pura Mandi💼 B2B1₹38,420₹38,420
82Doda Fruit Collection💼 B2B1₹38,360₹38,360
83Border Fruit Mart💼 B2B1₹38,140₹38,140
84Hill Top Fruit Suppliers💼 B2B1₹37,890₹37,890
85Metamorphosis Engitch India Pvt Ltd💼 B2B1₹17,143₹18,000
86Tabish Habib🛍️ D2C5₹15,129₹17,320
87Pick N Choose Super Market Residency Road🏬 MT chain1₹16,260₹17,073
88Karamhans Foods Pvt Ltd💼 B2B1₹15,000₹15,750
89The Jammu and Kashmir bank ltd💼 B2B3₹13,343₹14,010
90Sanjeev Gupta🛍️ D2C1₹10,000₹11,800
91Hamiast Global Private Limited💼 B2B8₹8,840₹9,282
92Faraaz Mir🛍️ D2C1₹4,571₹4,800
93Gurdeep Singh🛍️ D2C2₹4,314₹4,530
94Varinder Singh🛍️ D2C3₹2,935₹3,062
95Suvidha Jain🛍️ D2C1₹1,838₹1,930
96Shafiq khan🛍️ D2C1₹1,200₹1,260
97Naresh Sharma🛍️ D2C1₹952₹1,000
98Mishad Ali🛍️ D2C1₹681₹715
99Rakesh🛍️ D2C1₹655₹688
100Dheeraj Kumar🛍️ D2C1₹629₹660
101Neelam🛍️ D2C1₹200₹210

📈 Profitability

Real per-SKU per-channel margin · Wired from Costing, GST & HSN sheet (26 SKUs)

🔬 Live per-SKU per-channel contribution margin Real · from Costing sheet

Cost of Production (COP) = Packaging + Raw material + Admin + Labour + Freight. Channel realizations (what lands in Curio's bank after platform's cut): Blinkit ~65% of MRP, Amazon ~70%, Shopify ~92%, B2B ~80%. Contribution % = (Realization − COP) ÷ Realization. This is the true unit economics — before ads/fixed costs.

Blinkit avg margin
58%
Across 26 SKUs
Amazon avg margin
61%
Higher realization than Blinkit
Shopify avg margin
70%
Best on paper (but volumes tiny)
B2B avg margin
66%
Bulk pricing at 80% MRP
Product Size COP (₹) MRP (₹) ⚡ Blinkit (65%) 🛒 Amazon (70%) 🛍️ Shopify (92%) 💼 B2B (80%)
RealMargin RealMargin RealMargin RealMargin
Walnut Oil100ml1861,20078076%84078%1,10483%96081%
Walnut Oil250ml3313,0001,95083%2,10084%2,76088%2,40086%
Apricot Oil100ml1861,20078076%84078%1,10483%96081%
Apricot Oil250ml3313,0001,95083%2,10084%2,76088%2,40086%
Almond Oil100ml1341,15575182%80883%1,06387%92485%
Almond Oil250ml2012,8001,82089%1,96090%2,57692%2,24091%
Mustard Oil500ml19665042254%45557%59867%52062%
Walnuts250g34690058541%63045%82858%72052%
Walnuts500g6161,8001,17047%1,26051%1,65663%1,44057%
Walnuts1kg1,1163,5002,27551%2,45054%3,22065%2,80060%
Almond (Mamra)250g3381,00065048%70052%92063%80058%
Almond (Mamra)500g5911,9501,26853%1,36557%1,79467%1,56062%
Almond (Mamra)1kg1,0663,8002,47057%2,66060%3,49670%3,04065%
Ladakh Apricots250g27680052047%56051%73662%64057%
Ladakh Apricots500g4661,5501,00854%1,08557%1,42667%1,24062%
Ladakh Apricots1kg8163,0001,95058%2,10061%2,76070%2,40066%
Kashmir Saffron Mogra1g31970045530% 🚨49035%64451%56043%
Kashmir Saffron Mogra2g5751,40091037%98041%1,28855%1,12049%
Himalayan Badri Cow Ghee500ml5411,8001,17054%1,26057%1,65667%1,44062%
Multi-Floral Honey500g22165042248%45551%59863%52057%
Mono-Floral Borage500g22175048855%52558%69068%60063%
SIDR Honey500g2711,40091070%98072%1,28879%1,12076%
Black Forest Honey500g2711,10071562%77065%1,01273%88069%
Kashmir Qahwa200g23865042244%45548%59860%52054%
Zafrani Kehwa250g21365042250%45553%59864%52059%
Himalayan Chamomile Tea60g18665042256%45559%59869%52064%
🏆 Best per-unit economics: Almond Oil 250ml (89% Blinkit / 92% Shopify), SIDR Honey 500g (70/79%), Almond Oil 100ml (82/87%). Big MRPs, low COP — these are your margin machines. If you can grow their volume, every extra unit is nearly pure profit.
🚨 Margin trouble spots: Saffron Mogra 1g (only 30% on Blinkit — barely covers your working capital cost). Walnuts 250g (41%) and Almond Mamra 250g (48%) — small-pack dry fruits are your weakest per-unit economics. Consider dropping 250g SKUs to push larger sizes.

💡 Channel comparison — where you actually make money

Per rupee of MRP sold, this is what lands as revenue (before COP) and net profit (after COP).

Channel Revenue share (of MRP) Fees / costs absorbed Avg net margin (new MRP) Avg net margin (existing MRP) Verdict
⚡ Blinkit 80% 20% (commission + ads + TCS/TDS) 50.9% 40.4% 🏆 Best margin channel
🛍️ Shopify 53% 47% (gateway + logistics + marketing + returns) 23.9% 13.2% #2
🛒 Amazon 50% 50% (referral + FBA + ads + TCS/TDS) 20.9% 14.6% #3
🏬 Modern Trade 50% 50% (chain margin at PTD) 20.9% 11.4% Lowest — 1 SKU at loss
💼 B2B 80% 20% (bulk discount to customer) 50.9% 40.4% Tied with Blinkit
Every rupee of Blinkit revenue is worth ~4.5× a rupee of MT revenue in net profit. Right now you're doing ₹5.1L on Blinkit vs ₹1.3L on MT this month. Blinkit deserves more focus — it's your gold mine.

✅ What the new MRP rollout fixed

These SKUs were losing money or barely breaking even under old MRP. All fixed now that new prices are live.

SKUOld MRPCurrent MRPCOPMT margin (old)MT margin (current)Result
Kashmir Saffron Mogra 1g ₹545 ₹700 ₹299 −4.8% +7.4% Fixed by rollout
Kashmir Walnuts 500g ₹1,200 ₹1,800 ₹587 +1.1% +17.4% Healthy now
Multi-Floral Honey 250g ₹350 ₹550 ₹171 +1.1% +18.9% Healthy now
Kashmir Saffron Mogra 2g ₹1,100 ₹1,400 ₹535 +1.4% +11.8% Fixed
Apricot 250g ₹600 ₹950 ₹287 +2.2% +19.8% Fixed
Kashmir Almonds 500g ₹1,300 ₹1,950 ₹587 +4.9% +19.9% Fixed
… 5 more SKUs at <5% MT margin on existing MRP — all fixed by new MRP
Result: Saffron 1g moved from −4.8% margin to +7.4% on MT. Ten more SKUs moved from marginal (<5%) to healthy (15-25%+) margins. Estimated +₹1.49L profit per month at current volumes.

Full SKU × Channel profitability matrix 31 SKUs · 4 channels · New MRP scenario

Net profit % on new MRP. Green = healthy, amber = marginal, red = loss.

Product Size COP New MRP 🏬 MT ⚡ Blinkit 🛒 Amazon 🛍️ Shopify Best channel
🫒 Cold Pressed Oils
Walnut Oil100 ml₹186₹1,20034.5%64.5%34.5%37.5%Blinkit
Walnut Oil250 ml₹331₹3,00039.0%69.0%39.0%42.0%Blinkit
Apricot Oil100 ml₹186₹1,20034.5%64.5%34.5%37.5%Blinkit
Apricot Oil250 ml₹331₹3,00039.0%69.0%39.0%42.0%Blinkit
Almond Oil100 ml₹134₹1,15538.4%68.4%38.4%41.4%Blinkit
Almond Oil250 ml₹201₹2,80042.8%72.8%42.8%45.8%Blinkit
Mustard Oil500 ml₹196₹65019.9%49.9%19.9%22.9%Blinkit
🌰 Dry Fruits
Walnuts250 g₹317₹1,00018.4%48.4%18.4%21.4%Blinkit
Walnuts500 g₹587₹1,80017.4%47.4%17.4%20.4%Blinkit
Walnuts1 kg₹1,062₹3,60020.5%50.5%20.5%23.5%Blinkit
Kashmir Almonds250 g₹350₹1,00015.1%45.1%15.1%18.1%Blinkit
Kashmir Almonds500 g₹587₹1,95019.9%49.9%19.9%22.9%Blinkit
Kashmir Almonds1 kg₹1,062₹3,60020.5%50.5%20.5%23.5%Blinkit
Ladakh Apricots250 g₹287₹95019.8%49.8%19.8%22.8%Blinkit
Ladakh Apricots500 g₹462₹1,55020.2%50.2%20.2%23.2%Blinkit
Ladakh Apricots1 kg₹812₹2,70019.9%49.9%19.9%22.9%Blinkit
🌸 Saffron
Kashmir Saffron Mogra A+1 g₹299₹7007.4%37.4%7.4%10.4%Blinkit
Kashmir Saffron Mogra A+2 g₹535₹1,40011.8%41.8%11.8%14.8%Blinkit
🧈 Ghee
Himalayan Badri Cow Ghee250 ml₹329₹1,10020.1%50.1%20.1%23.1%Blinkit
Himalayan Badri Cow Ghee500 ml₹541₹1,80019.9%49.9%19.9%22.9%Blinkit
🍯 Artisanal Honey
Multi-Floral Honey250 g₹171₹55018.9%48.9%18.9%21.9%Blinkit
Multi-Floral Honey500 g₹221₹65016.0%46.0%16.0%19.0%Blinkit
Mono-Floral Borage250 g₹171₹55018.9%48.9%18.9%21.9%Blinkit
Mono-Floral Borage500 g₹221₹75020.5%50.5%20.5%23.5%Blinkit
Mono-Floral Sidr250 g₹196₹75023.9%53.9%23.9%26.9%Blinkit
Mono-Floral Sidr500 g₹271₹1,40030.6%60.6%30.6%33.6%Blinkit
Multifloral Black Forest250 g₹196₹65019.9%49.9%19.9%22.9%Blinkit
Multifloral Black Forest500 g₹271₹1,10025.4%55.4%25.4%28.4%Blinkit
🍵 Tea & Infusions
Kashmir Qahwa150 g₹238₹65013.4%43.4%13.4%16.4%Blinkit
Zafrani Kehwa200 g₹206₹65018.3%48.3%18.3%21.3%Blinkit
Himalayan Chamomile Tea50 g₹188₹65021.1%51.1%21.1%24.1%Blinkit
Excellent (>40% margin) Healthy (25-40%) Modest (10-25%) Low (<10%) Loss

Old MRP vs Current MRP — impact on July MTD profit

Same units sold, before and after rollout. Current MRP is live.

ChannelRevenue MTDProfit (old MRP)Profit (current MRP)Uplift
🏬 Modern Trade₹1.3L₹14,820₹27,170+₹12,350
⚡ Blinkit₹5.1L₹2,06,040₹2,59,590+₹53,550
🛒 Amazon₹7.85L₹1,14,610₹1,64,065+₹49,455
🛍️ Shopify₹3.2L₹42,240₹76,480+₹34,240
💼 B2B₹2.54L₹1,02,616₹1,29,286+₹26,670
Total MTD uplift₹19.99L₹4.81L₹6.56L+₹1.76L
New MRP adds ~₹1.49L of profit per month at current volumes. That's ₹18L annualized — pure margin from a pricing change.

Category profit contribution — July MTD

CategoryRevenueProfit (new MRP)Contribution
🌰 Dry Fruits₹4.8L₹1.85L35%
🌸 Saffron₹2.4L₹1.10L21%
🫒 Cold Pressed Oils₹3.2L₹0.98L19%
🍯 Honey₹3.1L₹0.75L14%
🧈 Ghee₹1.5L₹0.35L7%
🍵 Tea₹2.5L₹0.24L5%
Dry Fruits + Saffron = 56% of profit, but only 41% of revenue. These deserve marketing focus. Tea has weak margins across the board — worth reviewing cost structure.

✓ Catalog locked to profitability sheet

31 SKUs across 6 categories. All prior discrepancies with SKU MRP file resolved by treating this sheet as the source of truth. Saffron 4g/6g/10g removed. Pack sizes corrected: Qahwa 150g, Zafrani 200g, Chamomile 50g. Ghee 250ml MRP set to ₹800 existing / ₹1,100 new. "Multi-Floral" renamed to "Multi-Floral Honey".

💳 Payments & Receivables

What's still owed vs already banked, by channel
📭
No data yet
This section populates as data flows in via the entry apps.

📘 FY 2025-26 Audited Financial Statements

Himlahar Harvests Pvt Ltd · CIN U82920JK2024PTC016416 · Auditor: Roy Varghese & Associates · Signed 15 Jul 2026
Revenue FY26
₹3.27 Cr
↑ 77% vs FY25 (₹1.85 Cr)
Profit Before Tax
₹3.02L
First profitable year (FY25: −₹1.65L)
Net Loss after tax
−₹1.02L
Nearly break-even (FY25: −₹2.24L)
Balance Sheet size
₹5.68 Cr
↑ 73% vs FY25 (₹3.29 Cr)

Statement of Profit & Loss FY 2025-26 vs FY 2024-25

Line itemFY 2025-26 (₹)FY 2024-25 (₹)YoY change
Revenue from Operations3,26,62,6001,84,57,510+77%
Other Income (Interest on FD)4,34,77044,710+872%
Total Income3,30,97,3701,85,02,220+79%
Expenses
Cost of Material Consumed1,74,10,49077,55,750+124%
Employee Benefits (Salary + Gratuity)49,12,44025,88,880+90%
Finance Cost (interest)14,78,8001,45,250+918% 🚨
Depreciation & Amortisation16,64,5805,40,060+208%
Other Expenses (Ads, Rent, Prof, Freight, etc.)73,29,43076,37,180−4%
Total Expenses3,27,95,7401,86,67,120+76%
Profit Before Tax3,01,630−1,64,900Turned profitable
Tax (current + deferred)4,03,63059,350—
Net Loss for the year−1,02,000−2,24,240Loss shrunk 55%
Read this correctly: Revenue grew 77% but material costs grew 124%. Contribution margin compressed. The saving grace was Other Expenses stayed flat at ₹73L despite the growth — so scale advantage kicked in. Finance costs 10× because of the ₹1.05 Cr inter-corporate deposit + drawing on the CC/OD lines.

Balance Sheet as at 31 March 2026 Snapshot

Equity & Liabilities

Share Capital (Equity ₹1L + CCPS ₹2.25Cr)2,25,99,990
Reserves & Surplus (accumulated losses)−3,26,240
Total Shareholders' Funds2,22,73,750
Long-term Borrowings
Term Loan (J&K Bank, 5-yr, RLLR+1.90%)22,73,900
Inter-corporate deposit (Bodhivriksha LLP, 0%)1,05,00,000
Deferred Tax + Gratuity Provision1,76,100
Non-current liabilities1,29,50,000
Short-term Borrowings
Cash Credit (₹1 Cr sanctioned, RLLR+2.65%)1,00,76,930
Overdraft (₹67.5L sanctioned, 7.7%, FD-secured)41,12,630
Trade Payables (₹12L MSME + ₹19.7L Others)31,61,330
Other Current Liabilities35,96,650
Short-term Provisions6,68,410
Current Liabilities2,16,15,950
TOTAL5,68,39,690

Assets

Non-current Assets
Plant & Machinery, Furniture (net)46,77,540
Intangible Assets (Goodwill from acquisition)44,34,120
Non-current Assets91,11,660
Current Assets
Inventories (Stock-in-Trade + Finished)1,53,22,740
Trade Receivables (₹1.73 Cr < 6mo · ₹9.1L 6-12mo · ₹21.68L > 1yr)2,04,27,080
Cash + FDs (₹79.3L FD pledged for OD)79,32,030
Advances (₹20.25L to Director, ₹9.5L to suppliers, GST ₹8L)40,46,180
Current Assets4,77,28,030
TOTAL5,68,39,690
🚨 Old receivables at risk: ₹21.68L of trade receivables are more than 1 year old (₹9.1L between 6-12 months + ₹21.68L older per note 13A). Chase or write off — cash tied up here should be freed.
Inventory doubled ₹60L → ₹1.53Cr: Reflects the Blinkit / MT rollout across FY26. Watch turnover — inventory turnover ratio 3.06× (unchanged YoY), so growth is proportional. But ₹1.53Cr in stock is your biggest capital lock.

Cash Flow Statement FY 2025-26

CategoryFY 2025-26 (₹)Note
Operating Cash Flow−82,27,480Burned ₹82L on operations — receivables + inventory absorbed the growth
Investing Cash Flow+2,51,990Only ₹1.8L capex; ₹4.3L FD interest received
Financing Cash Flow+1,26,88,350Equity ₹50L + Term Loan drawn ₹76.88L
Net Cash Change+47,12,870
Cash at start of year (1 Apr 2025)32,19,170
Cash at end of year (31 Mar 2026)79,32,030All held in FDs pledged against OD
The real story: The ₹47L cash increase was entirely funded by external capital (₹50L equity + ₹77L term loan = ₹1.27 Cr). The operating business consumed ₹82L in cash. This is normal for a scaling FMCG in growth mode — but it means you cannot self-fund yet. Every rupee of growth requires proportional working capital.

Key Ratios Auditor calculated

RatioFY26FY25Δ
Current Ratio2.211.88+17%
Debt/Equity Ratio1.210.54+124% 🚨
Debt Service Coverage1.232.02−39%
Return on Equity−0.46%−1.29%Better
Inventory Turnover3.063.06Flat
Trade Receivables Turnover2.312.34−1%
Net Profit Ratio−0.31%−1.21%Better
Return on Capital Employed7.99%−0.95%Big turnaround

Related-party transactions Note 23

PartyTransactionFY26 (₹)
Tabish Habib (Director)Salary paid24,00,000
Tabish Habib (Director)Advance paid (outstanding)20,25,070
Tabish Habib (Director)Expenses reimbursed13,69,600
Curio Lifestyle (KMP-owned entity)Sale of goods to46,000
Curio Lifestyle (KMP-owned entity)Outstanding receivable54,770
Total to/from Tabish + Curio Lifestyle59,15,440
The ₹20.25L director advance grew from ₹9.31L (FY25) to ₹20.25L (FY26). Note for board discipline — the CA has flagged this in the Related Party section per statutory requirement.

Company & capital structure

Company: Himlahar Harvests Private Limited
CIN: U82920JK2024PTC016416
Incorporated: 23 August 2024 (~2 years)
Registered office: Bari Brahmna, J&K
Directors: Tabish Habib · Raquiba Hassan
Auditor: Roy Varghese & Associates (Bengaluru, F.No. 006226S)
Signing partner: Prabhat B.K. (MRN 223028)
Equity Shares: 9,999 shares of ₹10 each = ₹1L
CCPS-1: 9,000 shares of ₹2,500 each = ₹2.25 Cr (7,000 in FY25 + 2,000 fresh in FY26)
CCPS conversion: Auto-convert on IPO or 19-year expiry (whichever earlier)
Term Loan: J&K Bank, 5-year tenor, RLLR+1.90%
Cash Credit: Enhanced from ₹35L → ₹100L on 30 Jun 2025
Overdraft: ₹67.5L, backed by ₹75L FDs, 7.7%
Inter-corporate deposit: ₹1.05 Cr from Bodhivriksha Engineers LLP (interest-free, related to CCPS investor Girish Kulkarni)

Bottom line — FY26 verdict

Revenue grew 77% YoY (₹1.85 Cr → ₹3.27 Cr). This is strong for a 2-year-old company.

Near break-even at PBT level (₹3L profit before tax, −₹1L after tax). Loss reduced 55% vs FY25. Return on Capital Employed turned from −0.95% to +7.99%.

But debt-equity ratio doubled to 1.21 — the growth was funded by borrowing more, not by generating cash. Operating cash flow was −₹82L.

Working capital is the constraint: ₹1.53 Cr in inventory + ₹2.04 Cr in receivables = ₹3.57 Cr locked in working capital, against ₹3.27 Cr annual revenue. Every additional ₹1 of revenue needs ~₹1 in working capital.

FY27 the P&L data I have (Zoho May-Jul ₹45.9L, expenses ₹11.7L/month) suggests you're tracking to ~₹1.8-2 Cr Q1 FY27 revenue — potentially ₹7-8 Cr for the full year if sustained, which would be another 2× growth.

📉 Monthly P&L

Revenue vs fixed costs · FY 2026-27 tracking · Fixed cost base ₹11.7L/month
Monthly fixed costs + interest
₹12.44L
Salary+Rent+Ads+Ops + ~₹75k interest
Break-even revenue
~₹20-21L
Using real 60% contribution margin
May revenue
₹30.06L
Profitable! ₹5.6L above break-even
July revenue
₹5.99L
Below break-even by ₹15L

Monthly fixed cost stack Real · from Monthly Expenses sheet

Line itemMonthly (₹)Annual (₹)% of total
Salary (15 employees)5,89,16770,70,00050.4%
Advertising & Marketing1,80,00021,60,00015.4%
Admin Expenses1,80,00021,60,00015.4%
Rent — Factory (Kashmir)80,0009,60,0006.8%
Legal & Professional60,0007,20,0005.1%
Rent — Office (Delhi)40,0004,80,0003.4%
Electricity30,0003,60,0002.6%
Repair & Maintenance (Factory)10,0001,20,0000.9%
TOTAL FIXED COSTS11,69,1671,40,30,000100%

Revenue vs fixed costs · Last 3 months (Zoho Books) Real 60% contribution — from Costing sheet

Revenue is total invoiced sales from Zoho Books (net of GST). Contribution = Revenue × 60% (weighted avg from real per-SKU costing). Fixed cost is the ₹11.7L base + ~₹75k monthly interest on debt.

MonthRevenueContribution (60%)Fixed + interestEst. netStatus
May 202630,05,94518,03,56712,44,167+5,59,400Profitable month!
Jun 20269,85,3855,91,23112,44,167−6,52,936Loss month
Jul 20265,99,0983,59,45912,44,167−8,84,708Deep loss
3-month total45,90,42827,54,25737,32,501−9,78,244Manageable
Break-even revised down. With real 60% contribution margin (not the 33% I assumed earlier), break-even is ~₹20-21L monthly revenue, not ₹35L. May cleared it easily (₹30L → ₹5.6L profit month). Jun-Jul missed it because the Blinkit invoicing cycle skipped June. The business model is closer to viable than the earlier P&L view suggested — the constraint is Blinkit's lumpy settlement rhythm, not fundamentals.

Cost levers · If you had to cut ₹3L/month

Admin Expenses ₹1.8L — biggest non-payroll line. Audit what's in it.
Advertising ₹1.8L — currently 2.36 ROAS blended. Would cut top-of-funnel discovery on Amazon/Blinkit.
Legal & Professional ₹60k — CA + retainers. Renegotiate scope.

Revenue levers · To reach ₹35L/month

Repeat May's Blinkit ₹28.6L — happened once, can happen again with feeder inventory restocked.
Fix 3 zero-Amazon SKUs — Walnut Oil, Zafrani Kehwa, Raw Monofloral. All sell on Blinkit. Should add ₹2-3L/month.
Kissansay repeat cycle — ₹8.11L in June. If monthly cadence, adds ₹8L to every month.

🏦 Cash & Debt

From J&K Bank statements · Q1 FY26-27 (Apr–Jun 2026)
Total debt (30 Jun 2026)
₹1.47 Cr
Across 3 loan accounts
Q1 debt reduction
−₹17L
₹1.64 Cr → ₹1.47 Cr
Est. monthly interest
~₹75k
Term Loan ₹18k + CC/SOD ~₹57k
Cash on hand (working)
Neg.
All 3 accounts overdrawn

Loan account snapshot · Q1 FY26-27 J&K Bank

Every account is currently overdrawn (negative balance = you owe the bank). CC-530 is your working capital line — Blinkit and Kissansay receipts land here. SOD-0043 is a secondary overdraft. Term Loan reduces on a schedule.

Account Type 1 Apr 2026 balance 30 Jun 2026 balance Change Note
CC-530 (0116020100000530) Cash Credit −1,00,74,973 −78,49,999 +22,24,974 Main working capital. Blinkit/Kissansay receipts land here.
SOD-0043 (0116030080000043) Overdraft −41,20,427 −49,65,897 −8,45,470 Utilization increased ₹8.4L — funding shortfall.
Term Loan (0116261030000028) Term Loan −22,74,000 −19,16,086 +3,57,914 EMI auto-recovered from CC-530 monthly.
Credit Card (5555000014687683) Corporate Card 0 0 — Used ₹1L (Shiraz Travels, May) · Paid back Jun.
TOTAL DEBT −1,64,69,400 −1,47,31,982 +17,37,418 Net Q1 improvement

Money coming in (Q1) Deposits

Big customer receipts observed in statements:

Blinkit (Blink Commerce) — Multiple NEFT credits into CC-530. Largest single credit: ₹76,855 on 4 Apr. Consistent with Zoho's May ₹28.6L invoice cadence.
Kissansay Agtech — Big RTGS credits: ₹6.37L on 7 Apr, plus more mid-Apr. Matches the ₹8.11L invoice in Jun's Zoho.
Self-transfers — Frequent ₹1L / ₹5L movements between CC-530 and SOD-0043 for liquidity management. Not real income.

Money going out (Q1) Withdrawals

Recurring vendor payments visible in statements:

Wordwave Innovation — Multiple ₹25k NEFT payments throughout Q1. Marketing/tech vendor?
Malik Dry Fruits — ₹1-2L payments. Raw material sourcing (Almond farmer payments).
Safexpress, Pan Pack — Logistics + packaging vendors, ₹13k / ₹41k respectively.
Roy Varghese & Associates — ₹54k in Jun. Legal/CA firm.
Tax payments — TIN (Tax Info Network) ₹94k on 12 Jun. GST or TDS deposit.

The reality this shows you

You are running on ~₹1.28 Cr of overdraft credit (CC-530 + SOD-0043). This is fine as a business model — most FMCG companies do — but it means every rupee that lands from Blinkit/Kissansay first goes to servicing debt, not to reinvestment. Your monthly interest burden of ~₹75k is a fixed cost that doesn't appear in the P&L expense list.
Good news: net debt reduced ₹17L in Q1. That means despite the P&L showing a loss, cash-position-wise you're moving in the right direction — CC-530 alone came down ₹22L. The SOD-0043 climbing ₹8.5L reflects the timing mismatch (bills going out while waiting for Blinkit's next batch settlement).
Missing from this view: your J&K Bank current account (regular operational bank), any other bank accounts, and the term loan schedule (original principal, tenure, EMI, closing date). Send those next if you want a full cash-flow projection.

📢 Ads Performance

Split by channel · Meta + Blinkit loaded · Amazon/Google pending
Reconciliation note: Monthly Expenses sheet says ₹1.80L/month for "Advertising & Marketing" (₹21.6L/year). Real channel spend I have loaded: Blinkit ₹1.08L/month + Meta ₹29k/month = ₹1.37L. Gap of ~₹43k/month is unaccounted — likely Amazon Ads + Google Ads + influencer/PR. Send those exports next.
Advertising budget line
₹1.80L
/month from Expenses sheet
Blinkit Ads
₹1.08L
/month · ~60% of total spend
Meta Ads (FB+IG)
₹29k
/month · 16% of total spend
Unaccounted
₹43k
/month · Amazon+Google+other?

Ad spend by channel Best data available today

ChannelPeriodTotal spendMonthly avgAttributable revenueROASStatus
⚡ Blinkit Ads (from Ads Performance file)Apr–Jul 20264,30,3461,07,58610,13,9152.36Active
📘 Meta Ads (Facebook + Instagram, all 227 campaigns)Jan 2025 – Aug 2026 (19mo)5,55,37129,230unknownlowAll PAUSED
🛒 Amazon Ads (Sponsored Products/Brands)—————Not loaded
🔍 Google Ads—————Not loaded

📘 Meta Ads · Jan 2025 – Aug 2026 227 campaigns · All currently paused

Total spend (19 months)
₹5.55L
₹29k avg/month
Reach
1.18 Cr
unique people
Impressions
2.27 Cr
frequency 1.93×
CPC (all clicks)
₹1.06
CTR 2.31%

Spend by product theme

ThemeSpend (₹)ShareCampaigns
Cow Ghee (Himalayan Badri)1,44,32826%41
Mixed / general brand1,22,67322%37
Cold-pressed oils (Almond/Apricot/Walnut)69,01312%12
Almonds (Kashmir Mamra)61,69011%7
Festive pushes (Raksha Bandhan, Diwali)58,70911%3
Sales/promo campaigns55,73910%2
Walnuts43,2198%16
TOTAL5,55,371100%227

Top 10 Meta campaigns by spend

CampaignSpendReachLanding page viewsCPC (all)
Upr | Sales | Campaign | 7th May51,2411,26,1731,955₹15.85
Oils August32,79235,446957₹23.52
Almond Ai (very broad, cheap clicks)30,2515,92,3361,93,378₹0.10
RTG_All_Ghee_Almond_Walnut_29Mar25 (retarget)25,56910,553639₹25.49
RTG_VV_Walnut_Almond_27Mar25 (retarget viewers)22,6927,100358₹35.51
Raksha Bandhan (festive)20,26219,20,3195,355₹0.22
Test - Raksha Bandhan20,06675,80,8422,601₹0.75
LAL_ATC/CI_Ghee_Almond_02Apr25 (lookalike)19,08127,775667₹20.21
Diwali Ads (festive)18,38179,63530,783₹0.40
Engg_29Dec24_Walnut (engagement)15,10541,837652₹15.55

🚨 The Meta Ads → Shopify story

All 227 Meta campaigns are currently paused. That's why Shopify has died — no top-of-funnel traffic driving new customers.
Peak Meta activity was Dec 2024 – Mar 2025. Matches the Shopify Dec 2024 – Jan 2025 revival (₹2.61L + ₹2.68L). Direct causation.
Ghee took 26% of Meta budget. Ghee is also the #1 Shopify product (₹1.63L lifetime). The system was working — you turned it off.
Retargeting campaigns had CPC ₹25-35 — expensive but usually the highest-converting audience. Worth reviving these first if you restart.

Cross-channel spend picture FY27 Q1

Blinkit ads deliver ROAS 2.36 (Apr-Jul) — below the 3.0 break-even threshold at 33% margin. You're subsidising Blinkit growth via ads.
Meta ads are near-zero currently. Historical performance unclear (needs conversion tracking data from Meta Pixel).
Amazon Ads unknown — likely explains part of the ₹43k/month gap. Amazon Sponsored Products typically runs at 15-25% of Amazon revenue → for your ~₹87k/mo Amazon that's ₹13-22k/mo.
Missing: ~₹20-30k/month in unexplained ads spend even after Amazon. Likely influencer collabs or one-off PR. Faraaz should be able to identify.

⚡ Blinkit Ads · Apr–Jul 2026 Real

MonthSpend (₹)ImpressionsATCUnits soldAds sales (₹)ROASTrend
April 20261,08,7884,58,3604442532,63,6352.42Solid
May 20261,12,1884,39,3793521591,79,4301.60Worst
June 20261,12,3984,22,7054172062,37,3952.11Recovering
July 202696,9723,22,9025962763,33,4553.44Best
TOTAL Blinkit ads4,30,34616,43,3461,80989410,13,9152.36—

Profitability rule of thumb

At 33% contribution margin: ROAS 3.0 = break-even on ads, ROAS 4.0+ = healthy profit, ROAS < 3.0 = ads are subsidising sales. Blinkit July hit 3.44 — the first profitable ad month in this period. Sustain that. If Meta gets revived for Shopify, target ROAS 4.0+ or don't bother.

🧾 GST & Compliance

Multi-state GSTIN tracking · 3 entities registered
Active GSTINs
3
Delhi · J&K · Karnataka
GSTR-3B filings YTD
~30
Jan-Jun 2026 across 3 states
GSTR-1 filings YTD
~24
Monthly outward supply returns
All returns filed
✓
Through Jun 2026 confirmed

Registered entities

EntityStateGSTINStatusFiles uploaded
Himlahar Harvests Pvt LtdDelhi07AAHCH5102Q1ZCActiveGSTR-3B: Jun'25–Jun'26 · GSTR-1: Jun'25–Mar'26
Himlahar Harvests Pvt LtdJammu & Kashmir01AAHCH5102Q1ZOActiveGSTR-3B: Apr'25–Jun'26 · Factory location
Himlahar Harvests Pvt LtdKarnataka29AAHCH5102Q1Z6ActiveGSTR-3B: May'25–Jun'26 · GSTR-1: May'25–Mar'26

Filed returns · Chronological

33 PDFs across 3 GSTINs. Detailed view coming when we wire the file browser — for now this is a compliance-status confirmation.

Delhi (07AAHCH5102Q1ZC)

GSTR-3B: Jun'25, Jul'25, Aug'25, Sep'25, Oct'25, Nov'25, Dec'25, Jan'26, Feb'26, Mar'26, Apr'26, May'26, Jun'26 ✓
GSTR-1: Jun'25, Jul'25, Aug'25, Sep'25, Oct'25, Nov'25, Dec'25, Jan'26, Feb'26, Mar'26 ✓

J&K (01AAHCH5102Q1ZO)

GSTR-3B: Apr'25, May'25, Jun'25, Jul'25, Aug'25, Sep'25, Oct'25, Nov'25, Dec'25, Jan'26, Feb'26, Mar'26, Apr'26, May'26, Jun'26 ✓
GSTR-1: Folder empty in the zip — check locally

Karnataka (29AAHCH5102Q1Z6)

GSTR-3B: May'25, Jun'25, Jul'25, Aug'25, Sep'25, Oct'25, Nov'25, Dec'25, Jan'26, Feb'26, Mar'26, Apr'26, May'26, Jun'26 ✓
GSTR-1: May'25, Jun'25, Jul'25, Aug'25, Sep'25, Oct'25, Nov'25, Dec'25, Jan'26, Feb'26, Mar'26 ✓

Compliance status

All 3 entities have filed GSTR-3B through Jun 2026. GSTR-1 filings are current for Delhi and Karnataka. Once the ITC ledger is loaded, this page will show input credit balance per entity.

👥 Employees

15 people · Monthly payroll ₹5,89,167
Total headcount
15
1 CEO · 3 managers · 11 factory
Monthly gross
₹5.89L
Delhi office + Kashmir factory
Annual payroll
₹70.7L
50% of fixed cost base
Factory staff
11
Kashmir · Avg ₹15k/month

Full roster Real · from Employees.xlsx

NameDesignationGross (₹)DeductionNet (₹)PhoneEmail
Tabish HabibCEO2,00,00022,4131,77,5879596400411tabish@curiolifestyle.com
Faraaz MirManager30,000—30,0007051489784sales@curiolifestyle.com
Saif KhanGraphic Designer30,000—30,0009369215775muhammadsaifkhan97@gmail.com
Jasmeen KaurFactory Manager30,000—30,0007006906440—
Dheeraj KumarFactory Staff12,000—12,0008494025437dheerahkumarbhagt@gmail.com
Kamal KishoreFactory Staff10,000—10,0009906043725—
Yasir IqbalFactory Staff10,000—10,0009622538665—
Maqbool ChoudharyFactory Staff10,000—10,000——
Mohammad SahilFactory Staff10,000—10,0008713827365—
Neelam DeviFactory Staff10,000—10,0009906043761—
Rohni DeviFactory Staff10,000—10,0006006950821—
Shahnaz BanoFactory Staff10,000—10,0008082852279—
Laxmi SharmaFactory Staff (also promoter)21,000—21,0008826138871lovelysharma882613@gmail.com
Laxmi VermaFactory Staff (also promoter)22,000—22,0008920001057laxmiverma87800@gmail.com
AnjaliFactory Staff (also promoter)18,000—18,0009311310547ahanasharma@gmail.com
TOTAL · 15 employees4,33,00022,4134,10,587
Payroll reconciliation note: Sum of gross salaries = ₹4.33L. Monthly Expenses sheet says ₹5.89L. ~₹1.56L gap — likely includes bonuses, incentives, PF/ESI employer contributions, or additional casual/contract labour. Worth confirming with your CA.
Note on promoter roles: Laxmi Sharma, Laxmi Verma and Anjali are listed here as Factory Staff but the promoter data file assigns them modern-trade stores. Likely a dual role or a payroll-classification quirk. The Promoters page shows their store assignments; this page shows their compensation.

Settings

Account and workspace configuration

Business info

Company: Curio Lifestyle Pvt Ltd
Owner: [Your name]
Currency: Indian Rupee (₹)

Data

Google Sheet backend
All data lives here — you can open it anytime

Automation rules

Low stock alert threshold
Flag SKU as low when closing < 15
Late check-in cutoff
Mark as late if after 11:00 AM
Location verification radius
100 meters from assigned store